Masabni said one of the major pitfalls to operating a successful urban farm is the lack of a marketing strategy. Since most produce is perishable, it is critical that a grower have a marketing plan developed before a crop is planted. He said development of markets and market plans are the first steps necessary for profitable production. Because market windows are narrow and precise, Masabni said growers need more options to sell their products. Market-related questions that need to be answered include:
Where is the produce going to be sold?
How is the produce going to be sold?
What is the volume that will be sold?
What are the market windows for the produce?
What are the packaging requirements?
Urban farm tour
The second part of the workshop was a tour of Gnismer
Farms in Dalworthington Gardens, Texas. Owned by Lynn and Cynthia Remsing, the husband
and wife team farm 6 acres producing a variety of crops including asparagus, strawberries,
lettuce, cantaloupes, onions, rhubarb, kohlrabi, cabbage, potatoes, watermelons
and pumpkins.| Lynn Remsing, owner of Gnismer Farms, uses plant compost to grow his crops. He doesn't use any animal manures. |
Not wanting to be dependent on inconsistent and limited rainfall, Remsing uses Netafim irrigation tape and black plastic mulch. During the hot Texas summers when temperatures can easily exceed 100ºF, Remsing said using the mulch allows him to water every 14 days. Remsing said he is working with Texas A&M to trial a double layer of plastic mulch to determine its effect on production.
| Gnismer Farms in cooperation with Texas A&M University researchers is trialing a double layer of plastic mulch to determine its impact on crop production, including strawberries and lettuce. |
Some of the “tips” that Remsing offered workshop attendees included: be willing to mechanize when possible, look for ways to conserve water, don’t try to operate a farm on a shoestring and look for ways to be able to sell your products before your competitors.
For more: Gnismer Farms, http://gnismer.com.
Visit our corporate website at http://www.hortamericas.com

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