Tom Deardorff II, president at Deardorff Family Farms,
who attended the launch of the salad bar at the school said he was amazed by
the response of students.
“Kids began to back up one behind the other in the two
lines going to the salad bar,” Deardorff said. “It was awesome. They were
smiling and joking and asking if they could use the big food trays instead of
the small trays. They went for it hard and fast and kept coming.
“I could hear the staff saying, “We need more salad. We
need more kiwi.” Kids were chomping on carrots and loving every bite. In the
end, it was probably a 65/35 split with 65 percent of the kids choosing to go
through the salad bar line.”
Tour de Fresh
exceeds fundraising goal
Tour de Fresh was the first collaborative fresh produce
industry event that raised funds for the United Fresh Start Foundation’s Let's
Move Salad Bars to Schools campaign. The goal of Tour de Fresh and its
participants was to raise $120,000 to privately finance 40 new salad bars in
school districts across the country. The foundation exceeded its fundraising goal and raised $124,303, ensuring more than 40 schools will receive salad
bars. |
| Deardorff
Family Farms donated a salad bar to Sequoia Middle School in Newbury Park, Calif., on Oct. 15, 2014. The donation was part of the Tour de Fresh four-day fundraising cycling event that raised $124,303. |
The inaugural Tour de Fresh started in Monterey, Calif.,
on Oct. 13, and ended 275 miles later in Anaheim. The event aimed to bring
awareness to the LMSBTS program originally founded by Food Family Farming
Foundation, National Fruit and Vegetable Alliance, United Fresh Produce
Association Foundation and Whole Foods Market in support of First Lady Michelle
Obama's Let's Move! Initiative.
For more: Deardorff
Family Farms, (805) 487-7801; http://www.deardorfffamilyfarms.com. Tour de
Fresh, http://www.tourdefresh.com.Visit our corporate website at http://www.hortamericas.com
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